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The Company has been supporting the end users through its 140 years global experience with local responsibility. There is a technical team consisting of a group of young and energetic technical person lead by a well- experienced concrete technologist.
HeidelbergCement commitment to innovation on new building technologies determines it’s future success. Based on that mission for the first time in Bangladesh HEIDELBERGCEMENT GROUP introduced an exclusive advisory cell “Hello, Bhalo Basha” with a view to provide house building pros & cons information and construction guidance. The goals of this advisory cell is to ensure effective customer service through the followings:
Technical Seminar on Cement and Concrete Technology
A series of technical seminars on "Cement & Concrete Technology" were held on 15th, 17th & 18th October, 2012 in Chittagong and Dhaka respectively, organized by HeidelbergCement Bangladesh Ltd. (HCBL), in collaboration with HeidelbergCement Technology Center (HTC), Germany. Dr. Nikola Mikanovic, Senior Scientist, Concrete and Application Development, HeidelbergCement Technology Center, Germany delivered his keynote speech in these daylong programs.

Hello Bhalo Basha Seminar
Building awareness and to grow confidence among the individual own homebuilders was the main objective of “Hello Bhalo Basha Seminar”. Company’s recognized technical team assist them to decide on Architectural plan, Soil test, Pile Foundation, Water tank, Grade beam, concrete, earth quake protection, finishing materials etc.

Bhalo Basha Check Up Campaign
The objective of “Bhalo Basha Check Up Campaign” is to Create bondage with individual homebuilders and to ensure value added service. In this campaign a panel of consultants give solution on construction related queries of the participants. It is a daylong program where a number of own homebuilders, site engineers, local contractors and individuals visit for having 3rd party advice.

Technical Seminar
Technical seminar concept is designed for the civil engineers of different sector engaged in construction. HeidelbergCement Technical team organizes these seminars in cooperation with the sales team.

Masons Seminar
‘For better Building’ – keeping the idea in mind company think to educate from down the level and that is why the idea of Masons Seminar developed. With a view to improve the masons’ workability and to educate them about modern technique of construction technical team shares their experience through Masons Seminar.

Bhalobasha Club
The recent addition of Advisory Cell is Bhalobasha Club. This club consists of a number of civil engineers who are directly engaged with construction. HeidelbergCement Bangladesh limited arranges training, factory visit, open discussion for these engineers to share the modern technology and make them update about recent development.

House-Building Construction Guide Book
As a part of Advisory Cell company also sponsored the publication of “House-Building Construction Guide Book”, which will assist own-home builders to appropriate utilization of their valuable investment. The objective of this handbook is to educate as well as to point out the entire checkpoint related to construction to fulfill the dream of own-home builders. The publication will play positive role by providing reliable, update and quality information on construction process, construction material and other related information to the prospects.
Joint development by HCBL and Indocement
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